Brian Foo.
Gamifying energy awareness
deliverables:
Integrated Campaign
Role:
Creative / Product Design Lead
challenge
Origin Energy’s community investment team needed a way to help kids understand energy efficiency in a way that didn’t feel like a lesson plan. Classroom materials alone weren’t driving engagement, and the team wanted to empower children to take energy-saving behaviours back into their homes.
Discovery & Insights
Working with educators, behavioural specialists and Origin’s community team, we conducted a lightweight discovery phase to understand, what motivates 8–12 year olds, how narrative and role-play drive learning retention, what level of challenge is appropriate for this age group, how parents prefer to engage with branded educational content. This research uncovered a clear opportunity: lean into a secret-agent fantasy world where kids become protagonists not students in an energy saving mission.
problem statement
How might we create an educational experience that feels native to kids’ digital behaviour; fun, cinematic and interactive while still delivering meaningful learning outcomes?
user Experience Strategy
I’ve ideated a story-driven learning game built around three UX pillars:
Tactilediscovery
Allow kids to learn by doing. Uncovering clues, scanning environments, assembling maps and solving mini-puzzles.
Guided choice architecture
Every interaction nudges players toward understanding energy through structured missions and progressively harder challenges.
Progressive reveal
Information, characters, villains and energy concepts unfold gradually to maintain momentum and support comprehension.
View mode - Gallery
View mode - Grids
Learning Through Play
Each mission introduces an energy-wasting villain and challenges players to track them down using a battleship-style search grid, supported by a heat sensor that returns hot/warm/cold clues. Throughout the search, pop-up quizzes reinforce energy-saving behaviours and reward correct answers with extra moves. As players progress, they collect map pieces that gradually assemble the villain’s hideout, creating a continuous loop of exploration, knowledge testing and reward-driven progression.
View mode - Gallery
View mode - Grids
View mode - Gallery
View mode - Grids
Impact & Outcome
The game successfully reframed energy awareness as an adventure and not a lecture with measurable outcomes. As product design lead, I’m responsible for the end-to-end process from shaping the experience strategy, UX framework, interaction model and art direction that brought the narrative to life in a way that felt engaging, age-appropriate and instructionally impactful.
High repeat engagement
Increased knowledge retention
Positive parent feedback
Collaborated with cross-functional team
Awards
Finalist – 16th AIMIA Awards for Best Children’
next work
Humanising BHP’s recruitment story
Crafting design since 2007.
Copyright © 2025 Brian Foo. All rights reserved.
Brian Foo. Making brands shine.
Gamifying energy awareness
deliverables:
Integrated Campaign
Role:
Creative / Product Design Lead
challenge
Origin Energy’s community investment team needed a way to help kids understand energy efficiency in a way that didn’t feel like a lesson plan. Classroom materials alone weren’t driving engagement, and the team wanted to empower children to take energy-saving behaviours back into their homes.
Discovery & Insights
Working with educators, behavioural specialists and Origin’s community team, we conducted a lightweight discovery phase to understand, what motivates 8–12 year olds, how narrative and role-play drive learning retention, what level of challenge is appropriate for this age group, how parents prefer to engage with branded educational content. This research uncovered a clear opportunity: lean into a secret-agent fantasy world where kids become protagonists not students in an energy saving mission.
problem statement
How might we create an educational experience that feels native to kids’ digital behaviour; fun, cinematic and interactive while still delivering meaningful learning outcomes?
user Experience Strategy
I’ve ideated a story-driven learning game built around three UX pillars:
Tactilediscovery
Allow kids to learn by doing. Uncovering clues, scanning environments, assembling maps and solving mini-puzzles.
Guided choice architecture
Every interaction nudges players toward understanding energy through structured missions and progressively harder challenges.
Progressive reveal
Information, characters, villains and energy concepts unfold gradually to maintain momentum and support comprehension.
View mode - Gallery
View mode - Grids
Learning Through Play
Each mission introduces an energy-wasting villain and challenges players to track them down using a battleship-style search grid, supported by a heat sensor that returns hot/warm/cold clues. Throughout the search, pop-up quizzes reinforce energy-saving behaviours and reward correct answers with extra moves. As players progress, they collect map pieces that gradually assemble the villain’s hideout, creating a continuous loop of exploration, knowledge testing and reward-driven progression.
View mode - Gallery
View mode - Grids
View mode - Gallery
View mode - Grids
Impact & Outcome
The game successfully reframed energy awareness as an adventure and not a lecture with measurable outcomes. As product design lead, I’m responsible for the end-to-end process from shaping the experience strategy, UX framework, interaction model and art direction that brought the narrative to life in a way that felt engaging, age-appropriate and instructionally impactful.
High repeat engagement
Increased knowledge retention
Positive parent feedback
Collaborated with cross-functional team
Awards
Finalist – 16th AIMIA Awards for Best Children’
next work
Humanising BHP’s recruitment story
Crafting design since 2007.
Copyright © 2025 Brian Foo. All rights reserved.
Brian Foo. Making brands shine.
Gamifying energy awareness
deliverables:
Integrated Campaign
Role:
Creative / Product Design Lead
challenge
Origin Energy’s community investment team needed a way to help kids understand energy efficiency in a way that didn’t feel like a lesson plan. Classroom materials alone weren’t driving engagement, and the team wanted to empower children to take energy-saving behaviours back into their homes.
Discovery & Insights
Working with educators, behavioural specialists and Origin’s community team, we conducted a lightweight discovery phase to understand, what motivates 8–12 year olds, how narrative and role-play drive learning retention, what level of challenge is appropriate for this age group, how parents prefer to engage with branded educational content. This research uncovered a clear opportunity: lean into a secret-agent fantasy world where kids become protagonists not students in an energy saving mission.
problem statement
How might we create an educational experience that feels native to kids’ digital behaviour; fun, cinematic and interactive while still delivering meaningful learning outcomes?
user Experience Strategy
I’ve ideated a story-driven learning game built around three UX pillars:
Tactilediscovery
Allow kids to learn by doing. Uncovering clues, scanning environments, assembling maps and solving mini-puzzles.
Guided choice architecture
Every interaction nudges players toward understanding energy through structured missions and progressively harder challenges.
Progressive reveal
Information, characters, villains and energy concepts unfold gradually to maintain momentum and support comprehension.
Learning Through Play
Each mission introduces an energy-wasting villain and challenges players to track them down using a battleship-style search grid, supported by a heat sensor that returns hot/warm/cold clues. Throughout the search, pop-up quizzes reinforce energy-saving behaviours and reward correct answers with extra moves. As players progress, they collect map pieces that gradually assemble the villain’s hideout, creating a continuous loop of exploration, knowledge testing and reward-driven progression.
Impact & Outcome
The game successfully reframed energy awareness as an adventure and not a lecture with measurable outcomes. As product design lead, I’m responsible for the end-to-end process from shaping the experience strategy, UX framework, interaction model and art direction that brought the narrative to life in a way that felt engaging, age-appropriate and instructionally impactful.
High repeat engagement
Increased knowledge retention
Positive parent feedback
Collaborated with cross-functional team
Awards
Finalist – 16th AIMIA Awards for Best Children’
next work
Humanising BHP’s recruitment story
Crafting design since 2007.
Copyright © 2025 Brian Foo. All rights reserved.